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The 4 Fundamentals Of Writing Good Copy…

ID-10027940In this blog post I would like to briefly discuss the 4 fundamentals to good copywriting for you blog post, capture pages, sales pages, or even when talking to people when on one.

This is going to serve you well as you grow and build your MLM business.

The 4 Fundamentals Of Writing Good Copy…

We can start by calling it the ‘AIDA’ principle… which I believe is quite know. Here is what the letters stand for:

Attention: You gotta capture your audience’s attention. There are many ways to do that. Some include starting with a question about an urgent issue or pain they have. Headlines are to generate attention usually.

Interest: Then you gotta generate some kind of interest. Generate interest by talking about their problems example or teach them something to solve a problem.

Desire: This is where you build a desire for your offer. So you talk about the problem your audience is facing, then show how your product can help solve that problem. Add testimonials for a bang.

Action: Then you want them to take action, by asking for the sale, inducing urgency.


Wondering why people don’t read your blog posts or your capture pages are converting poorly?

Well this is because your copy writing skills are POOR. You see if you want to make money in online marketing, copywriting can be your WEAKEST LINK and you be frustrated for months on end, and waste money.

If you don’t take action to improve your copywriting skills you might as well quit online marketing. There is a great book that I learned the fundamentals of coywriting. This book is amazing.

The things you will learn there can really help increase your income. It has been recommended to me buy some amazing marketers out there including people like Jonthan Budd.

So click on the link below to find out what this book is about. I will be removing the link with 24 hours. Click here.


So go back and read that little paragraph with the elements of the AIDA principle embedded in it from the title to the call of action! Even this whole post.

Did you find this blog post valuable? If so, I would appreciate if you leave a comment below and share on Facebook.

To Your Success,

Work With Me - Nerium International


PS: If you are struggling to get more leads, generate more cash and sign up more reps into your network marketing business, then I highly suggest you check this out.

Don't forget to share and comment!

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18 Responses to The 4 Fundamentals Of Writing Good Copy…

  1. Preston Schumacher January 27, 2012 at 6:15 PM #

    Writing good copy definitely takes time to learn but is a skill anyone can master. I have a tendency to analyze the copy of things that cause me to buy. Hek, they are doing something right.

  2. Duke Romkey January 28, 2012 at 9:34 AM #

    Copy is the secret on why people can write an email and make thousands of dollars. That is why they will say they can make money out of thin air. Their copy is that good! Definitely practice and hone this skill. Thanks John.

  3. Val Heisey January 30, 2012 at 5:32 PM #

    Great post John! I used to teach the AIDA principle back in the ’90′swhen I was teaching Design at Pennsylvania College of Art and Design! It definitely applies to creating ad copy! Thanks!

    • johnmoussan January 30, 2012 at 6:08 PM #

      Yup, it is quite known.. interesting to know that it’s used in Arts. Wow!

  4. Terry Petrovick January 30, 2012 at 6:05 PM #

    You got me! lol

    Developing this skill of copy writing is critical for success online. It is the one skill that I think everyone should learn.

  5. Joel Burrell January 30, 2012 at 6:26 PM #

    Spot on John! And your copy is money by the way!

  6. Ryan Johnson January 31, 2012 at 9:02 AM #

    Learning to write good copy is definetly a must if you want to have any succes in the online marketing world. Track your results and make adjustments on what converts and what is not. Thanks John

    • johnmoussan January 31, 2012 at 9:26 PM #

      Tracking is a must! :) thanks for sharing

  7. David Sharp January 31, 2012 at 9:34 AM #

    Hi John, it’s quite a few years ago when I first came across A.I.D.A. thanks for the reminder.


  8. Alan February 1, 2012 at 10:59 AM #

    Haha, you got me as well. Very good John. Really nice article, short, sharp and to the point.

    Keep Moving Forward!


  9. Nathalie Villeneuve February 1, 2012 at 11:24 AM #

    Yes! I agree that improving our copy writing skills is so important! I think that for me it’s been a little bit of a struggle because English is my second language and what can i say…Us French peeps write long sentences plus we talk with our hands a lot…LOL which is not something helpful for good ad copy. I’m joking but honestly…great reminder about the importance of getting better copy skills…Oh! and I watch your video too… great presence on video…do you use video marketing a lot?

    • johnmoussan February 2, 2012 at 5:40 PM #

      Hey Nathalie, il me fait plaisir de vous voir visiter mon blog. Je parles un peux de français, il fait long temp! :) Yes I do use video more often, I like to mix it and do more videos :)

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