In this blog post I would like to briefly discuss the 4 fundamentals to good copywriting for you blog post, capture pages, sales pages, or even when talking to people when on one.
This is going to serve you well as you grow and build your MLM business.
The 4 Fundamentals Of Writing Good Copy…
We can start by calling it the ‘AIDA’ principle… which I believe is quite know. Here is what the letters stand for:
Attention: You gotta capture your audience’s attention. There are many ways to do that. Some include starting with a question about an urgent issue or pain they have. Headlines are to generate attention usually.
Interest: Then you gotta generate some kind of interest. Generate interest by talking about their problems example or teach them something to solve a problem.
Desire: This is where you build a desire for your offer. So you talk about the problem your audience is facing, then show how your product can help solve that problem. Add testimonials for a bang.
Action: Then you want them to take action, by asking for the sale, inducing urgency.
Wondering why people don’t read your blog posts or your capture pages are converting poorly?
Well this is because your copy writing skills are POOR. You see if you want to make money in online marketing, copywriting can be your WEAKEST LINK and you be frustrated for months on end, and waste money.
If you don’t take action to improve your copywriting skills you might as well quit online marketing. There is a great book that I learned the fundamentals of coywriting. This book is amazing.
The things you will learn there can really help increase your income. It has been recommended to me buy some amazing marketers out there including people like Jonthan Budd.
So click on the link below to find out what this book is about. I will be removing the link with 24 hours. Click here.
So go back and read that little paragraph with the elements of the AIDA principle embedded in it from the title to the call of action! Even this whole post.Did you find this blog post valuable? If so, I would appreciate if you leave a comment below and share on Facebook.
To Your Success,
Work With Me - Nerium International
PS: If you are struggling to get more leads, generate more cash and sign up more reps into your network marketing business, then I highly suggest you check this out.