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Generate MLM Leads 1 Drop Card At A Time…

In this post I will reveal one technique that I’ve recently began exploring to generate MLM leads offline. One critical factor to your MLM success is the ability to consistently generate MLM leads to your business. If you can do that, along with your leadership skills and the team that you are working with (and assuming you promote a great company) you are pretty much guaranteed success.

Generate MLM Leads: Drop Cards…

I’ve recently came across this AWESOME technique that is highly duplicatable, with high chances of getting a consistent lead flow into your business. When it comes to generate MLM leads, numbers along with quality is the way to go.

Drop cards are simply cards that you just drop that intrigues people to pick them up. Once they do, they will see your ad. However, what is so special about these drop cards is that they actually look like dollar bills!

Yup. So imagine you are walking somewhere and you see a $100 bill on the floor. A lot if not ALL people will pick that up and guess what they will see on the other side? Your ad.

Generate MLM Leads: Copywriting…

When it comes to generate MLM leads, copywriting your ad is one of the most important things you can do, because really this is PRE-SCREENING you prospect so that you end up with the highest possible quality.

If you card says earn $500 per month, then guess what, people who will respond to the ad are looking to make around that amount. If you ad says, earn $27, 643 per month, guess who you are going to attract? That is right the BIG thinkers, the people you really want to work with if you want to achieve high levels of success.

So think about copywriting, better yet, find someone who can copywrite your ad for you.

Generate MLM Leads: The process…

Alright so were do you direct your new found prospects? This is a great question and I have not tested yet to give you an exact answer to this. One way I am testing now, is to send them to a pre-recorded message that I have personally recorded to ‘sizzle’ them about the opportunity, qualify good quality prospects or disqualify time wasters.

Again this goes back to copywriting your message before you record it. Another way, when you generate MLM leads, is you can send them to a capture page. Either case you want to make sure you capture their phone numbers so you can follow up with them.

Generate MLM Leads: The close…

When you follow up with your prospect, remember to maintain your posture and send them to a 3rd party ‘tool’ to explain your business to them. I would highly recommend not to present the business by yourself for many reasons beyond this post.

This tool has to be a PRESENTATION and not your companies replicated website. Keep it simple and focused for your prospect. Remember to generate MLM leads and fail to follow up is like shooting yourself in your foot.


If you have the right prospect and done your prospecting job right, you will be sponsoring people.

Generate MLM Leads: Quantity…

How many leads can you get from this tactic? Obviously this depends on how many drop cards you ‘drop’ around. The more the better. I am still testing so I do not have the tracking results yet to share with you, but let’s say 10% respond to your ad and you sponsor 10% of those, if you have a tight game.

Working with these numbers, if you distribute 1000 cards, you will get 100 phone calls and sponsor 10 people. If you want to do that in one month, then you have to distribute about 33 cards per day.

Be creative on where you can drop these cards. Think of putting one with your tips, busy places, small business owners…. get your friends and family to help you spread the word as well.

So I hope now you have a very powerful and easily duplicatable tool that you can use to pre-qualified MLM leads into your business!

Go make it happen!

Did you find this blog post valuable? If so, I would appreciate if you leave a comment below and share on Facebook.

To Your Success,

Work With Me - Nerium International


PS: If you are struggling to get more leads, generate more cash and sign up more reps into your network marketing business, then I highly suggest you check this out.

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11 Responses to Generate MLM Leads 1 Drop Card At A Time…

  1. Val Heisey January 3, 2012 at 6:22 PM #

    Love this tactic John. I have drop cards and am working on creating a capture page for those that pick up the card. You are right. The trick is the copywriting. I thought I had something to go, then I thought – too much hype – I would be leery if I picked up this card. Back to the drawing board!

    • johnmoussan January 4, 2012 at 4:25 PM #

      Hey if you already have them, test them out! Here are my tips for a great copywriting: Generate curiosity, show that you don’t care if they call, aim for high ‘rollers.

  2. David Sharp January 4, 2012 at 9:54 AM #

    Drop cards look like a great idea for generating leads John, but I am just worried about the lack of targeting, but I guess these leads can all be screened.
    Take care,


    • johnmoussan January 4, 2012 at 4:24 PM #

      Yes David, I agree depending on the demographic on where you are putting these cards, that is why copywriting is crucial to prescreen and generate enough curiosity to make it work. Plus numbers. We are talking thousands of cards not 10′s or hundreds!

  3. Lilach Bullock January 5, 2012 at 6:27 AM #

    Drop cards can be a great and very cost effective way of drumming up business, regardless of the type of business.

    Great post John:)

    • johnmoussan January 5, 2012 at 10:59 AM #

      Glad you liked it Lilach, appreciate your contribution.

  4. Fibia London January 6, 2012 at 7:23 AM #

    Thank u very much for putting here all the inspiring comments and i nfo about using of drop cards… I did that but now I really need to follow up.. Otherwise I lov ebeing encouraging and very on top withe h the motivation idea Yes I had dropped many business cards-if that id what you guys r talking about, and now the problem is that I did not follow up, being too busy, or short of gas fin resource, so I allow myself to be stuck at this challenging point…for lack of What”- $$$

    • johnmoussan January 9, 2012 at 4:12 PM #

      Fibia you are shooting yourself in the foot if you do not follow up. What is the point of dropping and not calling. Too busy is an unacceptable excuse and if I was to help you move forward I would need to say that to you. Make sure you work on your mindset, read the book “think & grow rich”. I believe you are holding yourself big time.

    • johnmoussan January 9, 2012 at 4:14 PM #

      Fibia you are shooting yourself in the foot by not following up. Being too busy is not an excuse. For your benefit please get the book think and grow rich. You can get it for free. Read it. Your mindset and emotional state are blocking your success. ;)

  5. Richard Ramirez February 26, 2012 at 9:21 PM #

    I have heard the concept of drop cards and recently have seen a video about where to place them while your out. What sites do you recommend for purchasing these drop cards or can we create them as long as we find a local printer for them?

    • johnmoussan February 27, 2012 at 2:39 PM #

      Richard, I cannot remember who I got them off from… but I would suggest you find a website that has good quality ask them about if they unfold and if you can see through them. You don’t want that!

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