The Innergize Method™ 8-Part Series: Consistency (Part 8)

The Innergize Method™ 8-Part Series: Consistency (Part 8)


From the book “The Slight Edge”

One of the biggest challenges entrepreneurs face is taking consistent effective actions to move forward in their business and life. Consistency and effectiveness of actions bring The Innergize Method™to a conclusion.

I’ve seen business owners run around like a chicken with its head chopped off. They’re always “busy” but they never seem to grow their business or hit their marks in other areas. I’ve seen other entrepreneurs being inconsistent in their actions and become frustrated with their lack of results.

In this article, I’m going to address both of these challenges and help you set the right expectations, so not only does your life expand, but you do so with peace, joy, and grace. Very important!

Busy VS Productive

Being busy is not the same as being productive and is different from being efficient. You could work 18 hrs a day and see little results. Or you could work 4 hrs a day and see major growth in your business.

The problem is that many entrepreneurs T-H-I-N-K that if they are busy working hectically, then they are going to make more money. Sorry to burst your bubble. The answer is no, it doesn’t work that way.

It’s IMPERATIVE that whatever you work on is effective and productive that fits in as key performance indicators (KPI’s) or money making activities (MMA’s), instead of just being busy for the sake of being busy. The ONLY way to define your KPI’s or MMA’s is either by previously proven personal experience or from a business mentor who has previously proven personal experience.

It’s NOT what you think out of thin air, or what you feel like doing. This applies to growing your business, relationship, health, and anything else really.

Focus (Forget Multi-tasking)

Your focus is the efficiency by which you undertake these productive actions. For example, one of the best ways to have high-quality work done efficiently is to completely focus on what you are doing. This means silence your phone, close the door, quit your email, and completely focus on your next activity for 45-90 minutes uninterrupted. Then take a 20-30 min break.

Oh and don’t believe the myth of multi-tasking. I hear so many people that they are great at multi-tasking. Sorry to burst your bubble again but multi-tasking does not exist and its illusion actually drains your focus and energy.

The idea of multi-tasking is doing more than one thing at the same time to be productive and efficient, while it does the opposite. In any one instant, the brain can hold only one thought at a time. It’s impossible to hold 2 thoughts in the brain at exactly the same time. Try it.

In the case of multitasking, your brain is switching focus many times a minute over at least 2 different activities or topics, instead of completely mobilizing all its resources to focus on one thing. This makes it inefficient and the quality of work decreases, sometimes dramatically.

Not only that but the fact that you keep switching between 2 or more thought patterns will eventually drain your energy throughout the day and it’s highly likely that you will feel exhausted instead of accomplished.

For high productivity, high-quality, and feeling of accomplishment focus at one thing at a time. “Multi-task” at your own peril.


In his book ‘The Slight Edge’, Jeff Olson goes deep into this principle. You see the saying is “an apple a day keeps the doctor away, not 7 apples on Sunday”. There is wisdom in these words. The idea here is that you have to be at least 80-90% consistent with your effective actions to start noticing results. And the results that you will notice don’t come overnight.

The order of nature is plow, plant, water, harvest, and rest. Why would you expect different results in your business or life? You have to plow and plant. Then you water and harvest. The reaping is in a different season than planting.

This is why it is important to stay consistent with your actions. For example, if you suddenly decide to go to the gym, are you doing to become fit right away? No. But if you consistently go and do the right workout, over a period of time, you will become fit. Other people, who don’t know you, might see it as an over-night thing because since when where you fit? They don’t see the work behind the scenes.

Now if you decide to stop working, watch TV, eat pizza and have a beer for 2 hours every night, are you suddenly going to become fat and unhealthy? No. But do this consistently and you’re on your way.

You see people don’t notice. And at first, the difference between both is very minimal. In the first few days or even weeks, there won’t be a noticeable difference. But compounded over time, say 3 months or let alone a year, there will be a huge difference. Same goes for your business.

In addition, both activities are easy to do and they are both easy not to do. It’s easy to get dressed and go workout in the gym. It’s not technically difficult. But it’s also easy to watch TV, eat pizza and drink beer. Make the right choice.

Productive actions, focus, and consistency trumps anything else.

John Moussan
Business Trainer | Transformational Coach | Speaker

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